About SmartInvest

Clarity first. Everything else follows.

We build straightforward tools that show US investors exactly where their money stands, without the sales pitch.

Our Story

Built by investors tired of messy spreadsheets

SmartInvest started as an internal spreadsheet three former portfolio analysts kept passing back and forth to track their own equity, bond and treasury positions. After rebuilding it for the fifth time, we decided to turn it into a proper tool.

Today SmartInvest is a US wealth platform: a portfolio ledger, yield and growth calculators, and desk notes on the Federal Reserve and Treasury markets. Clients use it to see where capital stands before the next allocation decision.

What we stand for

Four principles behind every feature

The platform is designed around simple, transparent and practical principles that keep financial tools easy to understand.

Transparency

Every calculator shows its formula and assumptions. No black boxes.

Privacy

Your portfolio ledger is stored locally on your device, not our servers.

Plain Language

We explain Treasury yields and Fed policy in clear, practical language without unnecessary jargon.

Independence

Research and tools stay independent of product placement. We do not earn commission on any security.

The team

A small team, formerly on the other side of the desk

Portrait of Maria Chen

Maria Chen

Co-Founder, Product

Former equity research associate; designs the calculators.

Portrait of Daniel Ortiz

Daniel Ortiz

Co-Founder, Engineering

Builds and maintains the SmartInvest portfolio ledger.

Portrait of Aisha Bello

Aisha Bello

Fixed Income Editor

Writes the Treasury and Fed policy notes on Market Perspectives.

Portrait of James Whitfield

James Whitfield

Dividend Strategy

Former financial advisor; leads dividend and DRIP content.